etnies x B4BC Artsy Shoe Collection
FOR IMMEDIATE RELEASE
etnies Partners with Boarding for Breast Cancer for Artsy Shoe Collection
The etnies x B4BC Capsule Collection Supports Breast Cancer Awareness
June 13, 2023 (Lake Forest, CA) – etnies is putting its breast foot forward by partnering with Boarding for Breast Cancer (B4BC) to produce a capsule collection that celebrates “boobies” of all shapes and sizes. With three shoe styles to choose from and a t-shirt, this collection not only pays homage to B4BC’s deep roots in skateboarding but also celebrates life at every turn on and off the board. A portion of the proceeds from every etnies x B4BC product purchased will go to B4BC’s education, prevention and survivorship programs. B4BC is a nonprofit foundation that advocates early detection and a healthy, active lifestyle as the best means for breast cancer prevention.
The capsule collection includes the Scout x B4BC, Fader x B4BC and Marana Slip x B4BC. Each style is decked out with black and tan “boobie” prints. Designed and tested by Ryan Sheckler, the Marana Slip x B4BC is a vegan shoe with a Force Shield reinforced upper, Foam Lite molded footbed and Geo-Hex tread pattern. Designed for convertible drop-top access, the vegan Scout x B4BC has rubber pods for traction, spandex interior and Foam Lite insole. To round out the footwear collection, the Fader x B4BC has a mid-sole egg-crate construction, rubber outsole and padded tongue and collar.
Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through outreach, prevention and support programs. B4BC has educated more than 1,000,000 young people on how to do a self-breast exam. B4BC is well-connected in the action sports industry and is dedicated to giving back to local communities and like-minded organizations.
etnies x B4BC Collection is available here:
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About B4BC
Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates for early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs. Visit b4bc.org for more information.
About etnies:
Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues (@pierreandresenizergues), is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort, durability, and protection possible. etnies remains driven to taking steps toward sustainable living in our world.
etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.